Kumho Tyres has announced a new Premium Selection Range, which has been carefully curated with a line of tyres that represent the pinnacle of Kumho’s craftsmanship in performance and premium tyres. The Premium Selection Range contains three different Kumho Premium tyres, catering for a wide selection of performance and premium machines, with the range including the Crugen HP71 , the Ecsta PS71 and the Ecsta PS72.

Kumho Tyres has announced a new sporting partnership with the Canterbury-Bankstown Bulldogs in the NRL, which will be used to drive an important road safety campaign for youth and students. Kumho has signed on as the official tyre partner and official partner for the NRL club’s men’s Head Coach for the 2025 and ’26 seasons. The Canterbury-Bankstown Bulldogs were rightly acknowledged as the most improved club in the 2024 NRL men’s competition under the stewardship of Head Coach Cameron Ciraldo, and expectations are high for the team in the upcoming 2025 season. The two-year agreement will not only see Kumho Tyre logos proudly adorned on the Head Coach’s game day attire and at both Accor Stadium , and Belmore Sports Ground , but will also engage with the Bulldogs’ community through its Game Changers Road Safety Program, with a focus on educating students on the importance of road safety.

Global tyre manufacturer Kumho Tyre has announced that it has launched a new tyre digital twin system at its global headquarters in Seoul, marking a major step in the company’s effortas to digitalise its tyre development process. Shifting from traditional physical testing to virtual tyre development, Kumho says the new system enables the automatic design of multiple tyre versions using digital data and big data-based performance predictions. Kumho says its Digital Twin system shifts tyre development from traditional physical methods to a dynamic virtual environment and comes in response to the growing demand for digital transformation among automakers along with stricter environmental regulations. This allows design engineers to generate tyre designs, predict performance, optimise designs, and simulate vehicle performance - all within a digital framework. Using artificial intelligence (AI), the system selects the optimal design, and follows this up with a virtual evaluation based on vehicle dynamics analysis to verify tyre performance. “Tyres must meet strict standards for rolling resistance, braking, wear, comfort and noise reduction,” said the head of Kumho Tyre’s Virtual Product Development Centre Kim Keewoon. “Emphasising the need to optimise key design factors like compounds, tread patterns, structure and shape for more efficient testing and improvement of these elements,” he added. Kumho Tyre expects to shorten development timelines, improve performance and reduce costs with this system.

Kumho Tyre , one of the world’s leading tyre manufacturers, has announced it has signed a multi-year partnership with one of the USA’s leading NBA franchises, the Atlanta Hawks . The Kumho partnership begins this season and salutes the fact that Kumho’s US operations are based in the city of Atlanta. Kumho Tyre said that through the partnership with the Hawks, it seeks to enhance its brand awareness and affinity in the greater Atlanta community, working with the Hawks to foster meaningful connections through marketing efforts. “The city of Atlanta has served as our home since 2016 and we are proud to partner with the Atlanta Hawks,” said Kumho Tyre CEO USA, Ed Cho.

Australia's island state, Tasmania, is a haven for road trip enthusiasts seeking breathtaking landscapes, charming towns, and unique wildlife encounters. Embark on a memorable journey through this picturesque destination, where every turn reveals a new facet of natural beauty. This road trip itinerary is designed to make the most of your Tasmanian adventure, complete with camping tips, caravan park recommendations, and must-see roadside attractions. Itinerary: The Ultimate Tasmanian Road Trip Day 1: Hobart to Port Arthur Begin your journey in Hobart, Tasmania's capital, and head southeast to the historic site of Port Arthur. En route, detour the stunning Tasman National Park for panoramic coastal views. Stay overnight at the NRMA Port Arthur Holiday Park , offering caravan and camping facilities with modern amenities.

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Another significant vehicle manufacturer has announced it has chosen Kumho Tyres as original equipment on a new battery electric model. Chery Australia has revealed the specifications for its new Chery Omoda E5 EV which includes 215/55 x18 Kumho Ecsta PS71 EV tyres as standard equipment across the range. Chery joins some of the highest profile brands in the automotive industry in embracing Kumho Tyres as original equipment, particularly on new generation electric vehicles, including Volkswagen, which has fitted them to its new ID4 and ID.Buzz models. Other major brands to specify Kumho Tyres as OE fitment includes BMW, which has fitted Kumho to its 1-Series, 2-Series, 3-Series, 5-Series and X3, and Mercedes-Benz which in recent months has selected Kumho as OE fitment on its high performance G-Wagon SUV. Kumho has been, and continues to supply original equipment tyres for flagship electric vehicle models from major automakers, showcasing its top-level product technology and premium brand value. According to Kumho Tyre Australia’s national sales and marketing director, David Basha, the PS71 EV is a sports performance tyre designed for driving refinement while delivering stable driving with superb handling and short braking distances on both wet and dry surfaces.

A member of the world’s largest four wheel drive and off road driving YouTube channel, Jock McDonald from 4WD 24/7 , has embraced Kumho’s MT71 off road tyres and is now using and endorsing the specialist Mud Terrain tyres, as the go to rubber for off road adventures all over the country. 4WD 24/7 has more than 1.2 million followers on its specialist off road and 4WD YouTube channel having started the channel in 2019. Jock and also Jesse from 4WD24/7 team, have recently returned from a ‘winter’ run to the tip of Cape York in ‘ordinary’ 4WDs equipped with the Kumho MT71 tyres. McDonald and the 4WD 24/7 team aim to film their adventures to show everyday 4WD enthusiasts what can be achieved and where they can go in basic 4WD vehicles.